‘Top 7 Social Media Tips to help scale your business in 2021.’

I’ve just started as a Social Media Manager and OMG it is going ga ga! Honestly, it’s just been a while however I thought of throwing some light on the wonders of Social Media and a few go-to options to ace the online community. Here are some tips on why you should work social media into your business for 2021 and beyond.

Read On!

Social media has become one of the ideal virtual spaces in today’s marketing mix. There are nearly 4.2 billion active social media users, approximately 53.6% of the global population. Today, around 448.0 million social media users in India in January 2021, compared with only 5% in 2005.

image source- Digital 2021

Hence, with the increasing number of active users on social media- the perks are boundless with a well-executed social media strategy.

Now, let’s dive deep into the best cutting-edge social media tips you need to market your business in 2021.

1. Begin with a strategy-

A social media strategy is one of the most crucial steps in social media marketing because it summarizes everything you plan to do and hope to achieve on social media. The more specifically you plan, the more effective it will be. It guides your actions and lets you know whether you’re succeeding or failing.

Summing down to the definition-

“A social media strategy records how a business will program, execute, and quantify all social media marketing activities.”

Ask yourself these 5Ws before creating a social media marketing strategy. They are-

1. Why do you want to show up on social media?
2. Who is your target audience?
3. What do you like to share?
4. Which platform are you going to share?
5. When are you going to share?

2. Research and know your audience-

It’s a large pond to go fishing in for your target audience. But, to stand out, you need to understand your audience- inside and out.

This brings us to the question, how can you better understand your audience?

1. Firstly, start by compiling data on your current customers. Then dig deeper into social media analytics to find who’s buying from you online.
2. Stay active by responding to comments on your posts, blogs, and videos you’ve shared. Also, comment on other blogs and posts with the same target audience.
3. Actively participate in conversations on platforms predominantly with your target audience.
4. Gather feedback from your audience, which will help you know their needs, wants, and desires.

Once you’ve got a feel for your target audience, you’d be better equipped to help them.

3. Choose the right platform to slay your business-

Never make assumptions about where your audience spends their time online! Different types of content work better with specific social media platforms. Hence it’s integral to consider the type of content you like to create and what works best for your brand.

To help you decide, here’s a rundown of the platforms, what they’re suitable for, and what a typical user looks like:

A)Facebook is by far the most powerful platform, with over 2.80 billion monthly active users worldwide. Facebook is the undefeated champion when it comes to social media. Facebook is good for lead generation, and the platform can be highly customized to focus on your specific target audience.

While the Facebook algorithm significantly changes organic visibility on posts, paid advertising will always be a reliable strategy for higher visibility. If you need to make efforts on Facebook marketing and have a budget for it, it’s worth giving paid advertising a try. Facebook Ads have a robust targeting capacity to target people who share your audience’s preferences, interests, and needs likewise, expose your brand.

B) Instagram has 500 million daily active users; according to Instagram’s global audience size, India alone has 140 million users. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

Instagram stories can be posted consistently to engage your followers. Links in stories can help drive traffic to blog posts, your website, or any other web page you want to share. IGTV is a great way to reuse your existing videos and redistribute them on a new platform.

C) Twitter- Twitter can be the go-to platform if your business is about immediacy. If you want, reach out to your audience with flashing news, announcements, motivational quotes and sayings, and other information. This platform has easily digestible textual content in which it has a higher audience to read articles, blogs, and quotations. Images play better on Twitter than videos. However, text-based content still holds supreme.

D) LinkedIn is typically the best platform for B2B businesses, predominantly if your goal is lead generation. LinkedIn can help you establish your organization as a trusted leader in your field, build authority for your brand and engage leads via conversations.

E) Pinterest- Images float around frequently on Pinterest. It’s a graphics-heavy platform ideal for businesses that can leverage topics that produce beautiful photographs.

image source- Digital 2021

4. Keep an eye on what’s trending-

Keep an eye on popular trends emerging on each platform. If you notice a pattern or strategy rising in popularity and aligns with your niche, then it’s a great idea to incorporate it to drive engagement. It’s always better to keep your audience’s current needs in mind.

What worked last year might not work today!

5. Consistency is the key-

For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in reach and audience engagement. From the tone of voice to consistent content, consistent posting, and consistent aesthetics, you need to be recognizable to gain traction among your intended audience.

6. Track your performance and measure your results-

As you implement your social media marketing, it’s crucial to keep track of what works and what doesn’t. To ensure you’re getting the best results from your social media marketing, you need to track and measure your efforts accurately. Track your performance weekly, monthly, and quarterly so you know when you need to make changes to your social media strategy.

7. Partner with Influencers-

A great way to target your audience personally is to partner with influencers in your niche. This way, when you partner with an established influencer with an active following in your place, you expose your brand to a new audience.

As influencer marketing has become increasingly common, an audience of loyal followers is a level of authenticity. Getting a shout-out will let your followers know they recommend you as a brand to trust as well.

Final Words-

Whether you have a substantial social media following or are just getting there, use the above tips to craft your social media marketing strategy. Managing your social media does not have to be a chore! You know your company and brand better than anyone else — be confident in the content you share, and have some fun while you’re at it!