5 Powerful Strategies to Boost App Downloads Instantly

You’ve finally finished the last line of code and uploaded your app to the app store. You’ve completed the first big hurdle; however, you need to figure out how you’re going to get people to download your app.

Guess what? You’ve come to the right place! This post is here to guide you along the journey to get your app found in the app stores and increase your customer base.

What do you think the number of apps on Google Play and Apple’s App Store is today? Take a wild guess.

Android users can choose from 2.56 million apps available through the Google Play Store, and the Apple app store has 1.96 million apps available for download. Every day, nearly 2,000 apps are submitted to the Google Play Store and Apple’s App Store, which means the competition for downloads, search space, and customers are fierce.

So hop on to know app marketing tips to put your brand in front of the pack and increase app downloads.

1. Prioritize App Store Optimization:

App Store Optimization (ASO) is a technique and strategy that improves app visibility within the app stores and increases app conversion rates. The primary goal of App Store Optimization is to increase the number of downloads and loyal users. The first step toward increasing downloads is making your app easily discoverable by users. But how can you do it?

The main keyword or keywords of the app serve as the foundation of ASO. It is necessary to discover what users are looking for and then target those specific keywords in your app page content to increase visibility and encourage users to download it. For example- take a look at Headspace; this app helps users meditate, relax and sleep better. They realized what people search for and named their entire app accordingly.

Once you’ve listed on your main app store keyword, you need to integrate them in the metadata format, which is-

1. Title
2. URL
3. App description
4. Keyword field

Integrating your main keyword into your title will boost your online presence in app stores’ overall ranking and increasing app installs. You’ve got 50 characters for your app name in the google play store and 30 characters in the apple app store.

Your URL also needs the main keyword integrated. Backlinks towards the app are taken as a significant consideration. Hence integrating your main keywords in the app’s landing page URL will boost your app rankings.

An app’s description is one of the main methods of describing what the app does for its users.

2. Create a demo video-

An article from Transpixel Studio states that Hearing information is only retained by 10% of individuals three days after hearing it; however, seeing an image is recalled by 65 percent of individuals three days after seeing it.

Video is a never-dying powerful marketing tool. 64% of site guests are bound to purchase and likely to engage with a brand after watching a video about it first.

Once your app is ready for the public, create a demo video to educate the customer about the app that illustrates the what, how, and why of your app. Demonstrate emphasis on the usability and the most popular features of your product. A 60-second video that shows potential users exactly what your app does and how it makes life easier lies the agenda. The idea behind a demo video is to ignite curiosity enough to convince someone to download the app. Check, Say Hello to Headspace demo video.

Once you’ve produced the video, you’ll need a CTA that takes viewers right to the app store or a landing page to download the app immediately. You can share it on your website and social media channels too.

3. Launch a Website and Blog-

How can a website help your app get downloads? For starters, if you use SEO strategies to target specific keywords and search terms, it will get your app in front of potential users who use traditional search engines. Consider it an extension of the app store’s search function.

Like how we spoke about prioritizing ASO for your app, you should also prioritize SEO when launching and maintaining your website. Place the SEO orientation to revolve around the content on your app store page and more. And the keywords you should be targeting should relate to the most searched topics and queries relevant to your app’s service.

The website is the first-place people go to search for solutions to their problems. Whether they’re looking for help with shopping, scheduling, productivity, or entertainment. Your app’s reach can go a lot further if you have a related website, especially considering how many people will first search for your brand online rather than on the app store. Also, consider including a blog on your site where you can showcase different uses for your app and help you get users’ attention searching for topics related to your services.

4. Promote on social media-

With almost 3.96 billion social media users worldwide, promoting your app on social channels is dominant. Being present on social channels is one of the best ways to drastically increase app downloads and keep in constant contact with your users. We bet your target demographic likely spends hours on apps and websites like Instagram, Youtube, Facebook, and Twitter.

Where do you begin?

Firstly, identify your audience; if your target is B2B, you might want to promote your app on LinkedIn and Twitter. Instagram and Facebook, on the other hand, are great for attracting individual consumers who show interest in products and services similar to yours.

• Utilize sponsored stories and promoted posts linking to your app via any social media channel.
• Use promoted tweets on Twitter to drive mobile app downloads
• Run contest to get people to try your app
• Platforms like Quora, Reddit can position your content authentically, further creating yourself as a niche authority.
• Create viral video content that represents the functionality of the app.

5. Influencer Marketing-

With the mobile app industry’s growth showing no signs of slowing, it’s becoming increasingly difficult to stand out from the crowd. It would be best for you to start thinking about newer, smarter ways to get in front of your target market. Influencer marketing is one of these smarter strategies.

Influencer marketing involves “influencers” to promote your app to their following on their blog, website, social media channels, or all three. For instance, a well-known blogger with a million followers on Instagram could work with the makers of a blogging app to spread the word. This allows you to showcase your app to millions of potential users.

The idea is to collaborate with someone who has a loyal social pull’ with your target audience and work with them to create a campaign that promotes your app.

While influencer marketing can be expensive, it’s still a great way to generate buzz about your brand and gain users as it is vouched for by a higher authority, something that other marketing avenues don’t promise.

Set your app for success-

Consumers will find a plethora of apps to help them get what they want, whether they need assistance completing a specific task or are simply looking to pass the time. Make certain that your app is the one they use. Use a combination of these app marketing tips to push your brand ahead of the competition and increase downloads.